Prime Minister Dr. Mwigulu Nchemba has called on producers of public education programs at the Tanzania Broadcasting Corporation (TBC) to prioritize research and ensure the use of accurate data in all content shared with the public.
Speaking on Wednesday, March 25, 2026, while opening the 110th annual meeting of public education program producers at the PAPU International Hall (PICC) in Arusha, Dr. Nchemba stressed that accurate information is key to keeping citizens well-informed.
The meeting brought together stakeholders from across the country involved in public education initiatives.
“All communication officers must build a culture of research, verify statistics before sharing information, and update sectoral data on official platforms,” he said.
The Prime Minister urged program producers to use their platforms to highlight the achievements of the sixth-phase government under President Dr. Samia Suluhu Hassan, ensuring citizens have access to reliable and correct information.
He emphasized that content must be engaging, relevant, and youth-friendly to attract wider audiences.
“Without approaches that resonate with young people, important messages may not reach their target audience or fail to capture their attention,” Dr. Nchemba said.
He also encouraged innovation in program content to help young people understand their role in protecting national values and warned against the misuse of information and communication technologies, which could spread misinformation and harm the nation.
