Tanzanians have been encouraged to visit and experience the rich history, culture and natural beauty of the Ngorongoro Conservation Area as part of efforts to promote domestic tourism and strengthen public appreciation of the country’s heritage.
The call was made during the Ngorongoro Day event held at the 50th Dar es Salaam International Trade Fair (Sabasaba) on June 6, 2026, where the Ngorongoro Conservation Area Authority (NCAA) promoted its “Karibu Nyumbani” (Welcome Home) campaign.
The campaign attracted the attention of visitors at the Sabasaba grounds, with many taking the opportunity to learn about Ngorongoro’s unique contribution to world history and its importance as one of Tanzania’s leading tourism destinations.
Leading the NCAA delegation at the event, Conservation Commissioner Abdul-Razaq Badru said the “Karibu Nyumbani” campaign aims to encourage Tanzanians to visit Ngorongoro and discover a place that carries the story of humanity, nature and conservation.
He said Ngorongoro is not just a tourist attraction but also a place of global historical importance, where evidence of early human development has been discovered.
According to Commissioner Badru, scientific findings in Ngorongoro provide evidence dating back more than 3.6 million years, showing how early humans walked upright, used tools and adapted to their environment.
“Ngorongoro represents an important chapter in the history of mankind. The discoveries found in this area show the ability of early humans to survive, interact with nature and develop over millions of years,” he said.
He encouraged Tanzanians to take pride in their heritage by visiting Ngorongoro, saying that understanding the country’s history is an important part of building appreciation for conservation and tourism.
Ngorongoro Conservation Area Warden Ladislaus Kashaija said Ngorongoro continues to attract global recognition because of the strong historical and scientific evidence preserved within the area.
He explained that researchers from across the world regard Ngorongoro as one of the most important places for studying human evolution, adding that the area gives visitors an opportunity to connect with the origins of humanity.
“Ngorongoro is a treasure for Tanzania and the world. It carries evidence that helps people understand where humanity came from and how human beings developed over time,” Kashaija said.
The campaign also received support from Simba Sports Club player Shomari Kapombe, who pledged to help promote Ngorongoro among football players and sports enthusiasts.
Kapombe said Ngorongoro’s story should reach more Tanzanians because it represents a source of national pride.
He encouraged fellow athletes and citizens to visit the area, saying that promoting domestic tourism can help more people appreciate Tanzania’s natural and historical resources.
Through the “Karibu Nyumbani” campaign, NCAA is seeking to increase awareness among Tanzanians about the importance of visiting and protecting Ngorongoro, while also supporting the growth of domestic tourism.
The authority used the Ngorongoro Day celebrations at Sabasaba to remind citizens that returning to their heritage is a matter of pride, highlighting the message: “Mwenda kwao si mtumwa” one who returns home is never a stranger.
