Tanzania’s renowned tourism company, Zara Tours, has been crowned Africa’s Leading Adventure Tour Operator at the prestigious World Travel Awards, reaffirming its position as a regional and continental leader in the tourism industry.
The award represents the company’s most significant continental recognition to date, further cementing its reputation as a top adventure operator not only in Tanzania but across Africa.
Reflecting on the achievement, Zara Tours CEO Zainab Ansell described the win as a powerful validation of the company’s mission and values.“This award is not just a win it is a reflection of our everyday purpose,” she said.
She emphasized that beyond providing world-class adventure experiences, Zara Tours is committed to sustainable tourism through its philanthropic arm, Zara Charity, which supports local communities in the areas of education, health, and environmental conservation.
“Through Zara Charity, we ensure our success uplifts local communities and promotes sustainable development,” Ansell added.
Established over three decades ago, Zara Tours has built a global reputation for organizing mountaineering expeditions, wildlife safaris, and cultural experiences in East Africa, particularly around Mount Kilimanjaro and the Serengeti.
The World Travel Awards, considered the ‘Oscars’ of the travel industry, recognize excellence across all key sectors of the global travel and tourism industry.
