By Beatus Maganja, Kilwa
Tourists from various countries flock to the World Heritage Site in Kilwa Kisiwani.
President Samia Suluhu Hassan's sustained efforts to promote Tanzania's tourism globally continue to produce impressive results.
The Kilwa Kisiwani and Songo Mnara Ruins, a UNESCO World Heritage Site, have become a magnet for international tourists, showcasing the impact of her initiatives.
The site, under the management of the Tanzania Wildlife Management Authority (TAWA), has started 2025 with remarkable momentum.
On January 18, it received 98 foreign visitors, followed by another group of 173 tourists today, January 22, 2025.
These visitors, from countries such as the UK, Finland, Seychelles, the USA, Sweden, Australia, and Ireland, arrived aboard the luxury cruise ship Hebridean Sky to explore the historical landmarks.
The resurgence of Tanzania's tourism sector is largely attributed to President Samia's appearance in the Royal Tour documentary.
The film aimed to rejuvenate the industry after the economic setbacks caused by the COVID-19 pandemic.
By spotlighting Tanzania's rich cultural and natural heritage, the initiative has driven significant growth in the sector.
TAWA, in particular, has seen increased activity, with more visitors engaging in photographic tourism and game hunting.
In the 2023/24 period, the Kilwa Kisiwani and Songo Mnara Heritage Sites welcomed nine cruise ships and a total of 1,047 international tourists.
This influx underscores the growing recognition of Tanzania’s historical treasures while contributing to the local economy and enhancing the global appeal of its tourism offerings.
