Tanzania’s Ambassador to France, Mr Saidi Othman Yakubu, has called on Tanzanians living abroad to intensify efforts to promote the country’s tourism attractions and investment opportunities, describing the diaspora as a key partner in advancing Tanzania’s economic diplomacy agenda.
Speaking during the “Tanzanian Night” event organised by the Community of Tanzanians Living in France (CCWU) at the Tanzanian Ambassador’s Residence in Paris, Mr Yakubu said Tanzanians residing overseas have an important role in strengthening the country’s international profile and attracting investors from France and other European countries.
He noted that the government under President Samia Suluhu Hassan has continued to place economic diplomacy at the centre of its foreign policy, with a strong focus on attracting foreign direct investment, expanding trade and increasing tourist arrivals.
Mr Yakubu urged members of the diaspora to use their professional expertise, networks and experiences to market Tanzania’s vast opportunities in sectors such as tourism, agriculture, manufacturing, energy and infrastructure.
“The diaspora community remains one of Tanzania’s most valuable assets abroad. Through your connections, knowledge and influence, you can help showcase Tanzania as a preferred destination for investment, tourism and business partnerships,” he said.
The event attracted Tanzanians from various parts of France, alongside guests from different nationalities who gathered to learn more about Tanzania’s history, culture and development journey.
Among the activities that drew significant interest were presentations on the heritage and global growth of the Kiswahili language, which has increasingly gained international prominence.
Participants also viewed exhibitions of traditional Tanzanian attire, including khanga and kitenge fabrics, and explored a range of locally produced goods displayed and sold during the event.
Guests were also treated to cultural performances that highlighted the diversity of Tanzania’s ethnic groups and traditions, providing a glimpse into the country’s rich cultural heritage and strengthening cultural exchanges between Tanzania and the international community.
Traditional Tanzanian cuisine formed another major attraction of the evening, with attendees sampling dishes such as pilau, bananas served with meat stew, beans, leafy vegetables and other local delicacies that were warmly received by visitors.
Mr Yakubu commended CCWU for its continued efforts to unite Tanzanians living in France and for creating a platform that promotes Tanzanian culture and identity abroad.
He stressed that a united and engaged diaspora can play a significant role in supporting national development priorities while strengthening people-to-people relations between Tanzania and its international partners.
Over the years, “Tanzanian Night” has evolved into an important platform for fostering cohesion among Tanzanians in France while promoting Tanzania’s culture, tourism potential and investment opportunities to a wider global audience.
