As Tanzania approaches the 2025 General Election, the Commission for Human Rights and Good Governance (THBUB) has called on journalists to uphold professionalism and avoid reporting that could incite violence, discrimination, or hatred along political, religious, tribal, or gender lines.
The appeal was made yesterday in Dar es Salaam by THBUB Executive Secretary, Patience Ntwina, during a training session for journalists at the Commission’s offices in Luthuli.
Ntwina said the media carries a unique responsibility during elections, not only to inform citizens but also to safeguard peace and democracy.
He stressed that free and fair elections require an environment of stability and trust, where voters feel safe to exercise their rights.
“These trainings will set professional and ethical foundations for journalists and media houses,” he said. “Responsible journalism is key to ensuring justice, fairness, and unity during the electoral process.”
The Commission outlined that journalists must report accurately, avoid bias, and give balanced coverage to all political parties and candidates.
It emphasized the importance of fact-checking to counter misinformation, particularly on digital platforms.
Ntwina cautioned against publishing unverified information, spreading propaganda, or accepting inducements that compromise editorial independence.
“Journalists must avoid insults, intimidation, and language that incites hostility. They should not accept gifts meant to influence coverage,” he said.
THBUB also reminded the media of its role in reassuring citizens about security at polling stations, noting that responsible coverage can build voter confidence in the preparations made by the Independent National Electoral Commission (INEC).
As part of its mandate, THBUB will provide civic education for journalists and monitor adherence to human rights and governance principles in 13 Mainland regions and five regions in Zanzibar during the electoral process.
Ntwina underlined that the media serves as a bridge between voters, political parties, and electoral institutions. Balanced reporting, he said, helps citizens understand policies and agendas, encourages participation, and holds leaders accountable.
“The media must resist the misuse of platforms, including social media, and instead use their reach to reinforce peace and democracy,” he said. “The nation depends on you to provide information that unites, not divides.”
