Africa’s book industry holds immense potential as a driver of education, culture, and the creative economy, writer and creative advocate Nancy has said.
Speaking at the Tanzania Film, Festival and Awards (TAFFA) 2025 conference, Nancy called for greater investment in the continent’s literary sector, emphasizing its role in shaping intellectual and cultural growth.
Drawing on her own literary journey, she paid tribute to Mama Ellie Shirema, a mentor she has admired since her college days more than a decade ago.
“Having a book is an inspiration, but finishing one is a discipline you must commit to,” Nancy said. “I still believe that books are magic, but they are also a serious engine of education, the economy, and the creative industry.”
She highlighted findings from continental research showing that more than half of African countries are taking concrete steps to support the publishing and book value chain, in line with UNESCO’s recommendations for better investment in the sector.
Nancy noted that while African literature and publishing continue to grow, challenges such as limited infrastructure, weak distribution networks, and an underdeveloped readership persist. She stressed that stronger collaboration between writers, publishers, and policymakers is essential for sustainable development of the sector.
“Books are the heartbeat of our intellectual and cultural identity. Supporting them is not optional; it’s essential for Africa’s future,” she concluded.