The Ngorongoro Conservation Area Authority (NCAA) is using the Second African Independent Media Councils Meeting, currently underway in Arusha, as a platform to showcase the area’s unique tourism attractions and investment opportunities to a continental audience.
The four-day meeting, which runs from July 14 to 17, 2025, has brought together more than 200 delegates from across Africa and beyond, including leading journalists, editors, media regulators, and communication experts.
Speaking on the sidelines of the event, NCAA Chief Tourism Officer Peter Makutian said the authority’s participation aims to create awareness of Ngorongoro’s global reputation as a top tourism destination, and to position it as a key area for investment in the travel and conservation sectors.
“Ngorongoro has been named Africa’s leading tourist attraction for 2023 and again in 2025, which speaks volumes about its global appeal,” said Mr Makutian.
“Many participants are eager to learn more about the area, and we are making the most of this opportunity to showcase not only our natural beauty and wildlife, but also the cultural heritage and responsible tourism practices that define Ngorongoro.”he added
He added that NCAA is engaging with delegates throughout the event to present a full picture of what the conservation area offers from the iconic Ngorongoro Crater and the Big Five to community-based tourism models and research initiatives.
Held under the theme “Advancing Media and Communication Principles for Quality Journalism in Africa,” the summit seeks to strengthen ethical journalism and institutional independence across the continent. For NCAA, the platform also provides an opportunity to explore how strategic communication can enhance the visibility of conservation and tourism efforts.
Located in northern Tanzania, the Ngorongoro Conservation Area is a UNESCO World Heritage Site and home to a vast array of wildlife, ancient archaeological sites, and vibrant Maasai communities making it one of the most compelling and diverse destinations in Africa.