The government is stepping up efforts to transform Zanzibar's rich cultural heritage into a stronger source of economic growth, with renewed emphasis on tourism, trade and the creative economy.
Speaking during Zanzibar Day at the 50th Dar es Salaam International Trade Fair (DITF), popularly known as Sabasaba, Deputy Minister for Home Affairs Ayoub Mohammed Mahmoud said the Isles' traditions, music, cuisine, language and crafts represent valuable economic assets that can generate jobs and increase revenue if effectively commercialised.
He said Zanzibar's centuries-old history as a trading hub in the Indian Ocean provides a strong foundation for expanding business and investment opportunities, supported by its strategic location and entrepreneurial population.
"Zanzibar may be small in size, but the quality of its products and services gives it the potential to compete successfully in regional and international markets," Mr Mahmoud said, urging producers and entrepreneurs to improve product quality, packaging and service standards.
He stressed that investing in skills development and human capital would enable local businesses to produce competitive goods and access larger domestic and export markets.
According to the deputy minister, Zanzibar Day at the annual trade fair provides an opportunity to showcase the Isles' unique identity, indigenous products and investment potential while promoting cultural tourism.
He proposed establishing a dedicated cultural centre where visitors could experience Zanzibar's heritage, arguing that such an attraction would enhance the tourism value chain and create additional income for communities involved in the cultural and creative industries.
Mr Mahmoud also called for stronger efforts to preserve historical sites, traditions and cultural practices, saying safeguarding heritage is essential to ensuring future generations benefit from the Isles' rich history.
He identified Kiswahili as another strategic economic resource, noting that the language can support employment growth through tourism, education and international business while reinforcing Tanzania's cultural influence globally.
Reflecting on the 50th anniversary of the Sabasaba trade fair, Mr Mahmoud said Zanzibar's participation over the years has helped promote locally made products, showcase innovation and strengthen commercial partnerships with domestic and foreign investors.
He added that sustained business growth depends on innovation, adherence to quality standards, attractive packaging and improved market access.
The deputy minister noted that participation by more than 26 countries at this year's exhibition reflects the fair's growing importance as a regional platform for trade, investment and economic cooperation.
He also called for closer collaboration between the Revolutionary Government of Zanzibar, the Government of the United Republic of Tanzania, the private sector and development partners to support economic transformation in line with Tanzania's Development Vision 2050.
Meanwhile, Zanzibar Tourism Commission Secretary Arif Abbas said the event comes as the Isles prepare to host the World Travel Awards on July 28, where Zanzibar President Hussein Ali Mwinyi is expected to officiate, describing the occasion as another opportunity to strengthen Zanzibar's international tourism profile.
