Tanzania turns antiquities research into tourism growth strategy

By Our Correspondent, Dar es Salaam

Tanzania is stepping up efforts to unlock the economic potential of its historical heritage through increased research, digital innovation and improved conservation of antiquities, as the country seeks to strengthen tourism and economic diplomacy.

Deputy Minister for Natural Resources and Tourism, Hamad Hassan Chande, said research into historical sites and cultural heritage remains critical in promoting Tanzania’s identity globally while creating new opportunities for tourism growth and revenue generation.

Mr Chande made the remarks in Dar es Salaam during a visit to the National Museum of Tanzania, where he met researchers and inspected ongoing initiatives aimed at preserving and promoting the country’s historical treasures.

He urged Tanzanians, researchers and academic institutions to increase their engagement with museums and heritage sites, saying deeper knowledge of the country’s history would help position antiquities as important tourism products.

“Research is the foundation of progress. Any activity supported by research can achieve better results. I encourage citizens, scholars and students to visit museums, learn our history and conduct studies that will help improve the value of our heritage,” Mr Chande said.

The Deputy Minister said the government is investing in improving infrastructure and services at the National Museum of Tanzania as part of efforts to expand cultural tourism and attract more domestic and international visitors.

The initiative supports Tanzania’s ambition of reaching eight million tourists by 2030 by broadening the country’s tourism offerings beyond traditional wildlife attractions to include historical, cultural and heritage experiences.

Mr Chande directed the museum management to embrace modern technology in preserving and presenting historical information, noting that digital platforms would improve access to knowledge and enhance visitors’ experiences.

He also called for the completion of an online tourism management system that will allow visitors to plan their trips and make payments digitally before arriving at museum facilities.

The Deputy Minister said Tanzania should also take advantage of the 2027 Africa Cup of Nations (AFCON) tournament to showcase its rich cultural heritage and historical attractions to international visitors.

He added that the government was considering reviewing antiquities regulations to encourage investment in heritage sites and transform museums into stronger contributors to the national economy.

National Museum of Tanzania Director General, Dr Noel Biseko Lwoga, said the institution had begun implementing digital transformation projects, including an online payment platform and a self-service portal to improve efficiency and customer experience.

He said technology was already being integrated into exhibitions to replace traditional methods of presenting information.

“Most of our exhibitions have relied on traditional systems, but we are now introducing digital screens that help visitors understand Tanzania’s history and important information in a more interactive way,” Dr Lwoga said.

During the visit, Mr Chande toured key sections of the museum, including exhibitions on human origins, the aircraft used by Tanzania’s founding President, the late Mwalimu Julius Kambarage Nyerere, and its contribution to liberation efforts in Southern Africa.

He also visited the Village Museum to view traditional activities and cultural displays showcasing Tanzania’s diverse heritage.

The government says strengthening antiquities research, conservation and promotion will not only protect national identity but also create new avenues for tourism investment, job creation and economic growth.

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