State Backs Local Investment Drive as Super Group Workforce Hits 20,000


By The Respondents Reporter

The government has reaffirmed its commitment to strengthening Tanzania’s investment climate, following high-level talks between Permanent Secretary in the President’s Office – Investment, Dr. Fred Msema, and Super Group Chairman, Seif A. Seif, held in Dar es Salaam on April 23, 2026.

The discussions centred on tracking the progress of domestic investors and identifying strategies to boost the competitiveness of locally manufactured products in both domestic and regional markets, in line with the country’s industrialisation agenda.

Super Group has positioned itself as a major contributor to Tanzania’s economy, with its operations employing about 20,000 people, most of them in the agriculture sector. The scale of employment reflects the growing role of local investors in driving inclusive economic growth and supporting livelihoods.

Its subsidiary, Superdoll, has also demonstrated strong industrial capacity, producing more than 3,000 trailers annually an indication of the company’s expanding footprint in manufacturing, job creation, and value addition.

Speaking during the visit, Dr. Msema praised the investor’s efforts in promoting local investment and enhancing the competitiveness of domestic industries. 

He said the government will continue to improve the business environment to enable local enterprises to grow, expand production, and create more jobs.

He added that the participation of Tanzanian investors in productive sectors is critical to achieving the goals of the National Development Vision 2050, describing such efforts as both strategic and patriotic.

Meanwhile, the Director of Investment Facilitation at the Tanzania Investment Special Economic Zones Authority, James Maziku, said the authority has established a dedicated investor support unit to address challenges facing investors in a timely manner.

He emphasised the need for continuous engagement between investors and the authority to ensure quick resolution of emerging issues, ultimately supporting sustained economic growth and employment creation.

For his part, Seif expressed appreciation for the government’s continued support, commending the President’s Office – Planning and Investment for its efforts to safeguard and promote local investment.

He said close collaboration between the public and private sectors remains essential in improving the business environment, pledging that Super Group will continue to work with the government to expand production, create jobs, and contribute to national economic development.

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