Government communication officers have begun a five-day intensive training on the use of Artificial Intelligence (AI) and data-driven decision-making to strengthen modern communication systems and enhance public engagement.
The training, organised by the Tanzania Association of Government Communication Officers (TAGCO), is aimed at equipping officers with practical skills on how to apply AI in strategic communication in order to improve the delivery of government information, services and development initiatives to citizens.
Opening the training on January 12 in Morogoro on behalf of the TAGCO Chairperson, Executive Committee Member and Training Coordinator, Mr Sylvester Omari, said the programme forms part of TAGCO’s broader strategy to build the professional capacity of government communication officers in line with emerging global trends.
He said the training focuses on the use of AI as a modern communication tool, particularly in analysing and processing data to ensure government messages reach the public in a timely, accurate and easily understood manner.
“These trainings are designed to strengthen strategic communication by enabling officers to use artificial intelligence to process information and present it to citizens in a clear language and at the right time,” Mr Omari said.
Mr Omari noted that the rapid growth of digital platforms and information technologies requires government communicators to continuously update their skills to remain effective and responsive to public needs.
The training is being held from January 12 to 16, 2025, and has brought together more than 50 TAGCO members from various government institutions nationwide.
Participants are expected to enhance their skills in AI-supported communication planning, content development, data analysis and evidence-based decision-making to improve government communication systems.