Tanzania is making significant strides in promoting the Kiswahili language and its rich culture internationally, as showcased at the ongoing Kiswahili and Culture Week at Expo 2025 in Osaka, Japan.
The Tanzanian pavilion has attracted high-profile visitors, including Japan’s Deputy Speaker of the House of Representatives, Mr. Koichiro Gemba; His Majesty Letsie III, King of Lesotho; and Hon. Prudence Sebahizi, Rwanda’s Minister of Trade and Industry.
These leaders expressed admiration for the prominent role Kiswahili and Tanzanian culture have played at the world’s largest trade fair.
Hon. Sebahizi highlighted Kiswahili’s potential as a unifying tool for Africa, emphasizing its importance in fostering economic and social development across the continent.
During the visit, officials from Tanzanian institutions such as the National Kiswahili Council (BAKITA) and the State University of Zanzibar (SUZA) engaged with the dignitaries, underscoring Kiswahili’s relevance and widespread use among African communities.
Expo attendees also experienced Tanzania’s cultural heritage firsthand through displays of traditional attire, handcrafted arts, Kilimanjaro coffee, Tanzanite gemstones, Zanzibar’s natural spices, and a variety of Kiswahili publications. The comprehensive Kiswahili dictionary from BAKITA was a particular highlight.
Tanzania’s participation, coordinated by the Tanzania Trade Development Authority (TanTrade), forms part of ongoing efforts to position Kiswahili as a key African and global heritage language.
This initiative aims to deepen international partnerships, attract investment, boost tourism, and promote sustainable development by leveraging language and culture as strategic assets.
The Kiswahili and Culture Week will culminate on July 7 with celebrations marking World Kiswahili Day (MASIKIDU).
The event will feature the presentation of certificates and awards to individuals and organisations that have made outstanding contributions to the promotion and growth of Kiswahili in Japan.