Tanzania has officially launched the Made in Tanzania logo to boost the visibility and competitiveness of local products in both domestic and international markets.
The launch was officiated by Deputy Minister for Industry and Trade, Exaud Kigahe (MP), during the Made in Tanzania Day celebration held at the 49th Dar es Salaam International Trade Fair (DITF), famously known as Sabasaba.
“This is a historic milestone,” said Kigahe. “It could have been done years ago, but it has now become possible under the visionary leadership of President Samia Suluhu Hassan.”
According to him, the logo will help Tanzanian products stand out and gain recognition for quality and authenticity. It also offers protection for local producers, especially in global markets where branding matters.
The Deputy Minister said the new brand is a result of collaboration between the government, private sector, and the public. He encouraged Tanzanians to embrace the logo and support local industries.
“When you see a product with the Made in Tanzania logo, it means it has met both national and international quality standards,” he explained.
He urged all local manufacturers to start using the logo on their products. “Let’s stop using foreign logos for our goods. This one belongs to us—it protects our identity and our economy.”
Kigahe said some international traders attending Sabasaba have already shown interest in using the new logo, a sign that the initiative is gaining early support.
He stressed that the logo is not just about promotion but also about strengthening Tanzania’s internal market and global competitiveness. “This symbol will help protect our domestic market and position Tanzania in the global marketplace,” he added.
The Deputy Minister called on embassies and government institutions abroad to promote the brand during international engagements.
“If our diplomats and travelers promote this logo wherever they go, it will raise the value of Tanzanian goods and support our exporters,” he said.
He also directed TanTrade to continue registering and monitoring the use of the logo to ensure it serves its purpose effectively.
“This brand must become part of our solution to trade challenges and create a positive image for Tanzania,” Kigahe concluded.