Azam Football Club has unveiled its official jerseys for the 2025/26 season, in a move that reflects the club’s growing commercial strategy and brand evolution ahead of a highly anticipated campaign in the NBC Premier League and other competitions.
The new kits, launched during a media briefing in Dar es Salaam, were described as a symbol of modernity, heritage and ambition.
“We invite all Azam FC fans and football enthusiasts to witness a design that will turn heads,” said club representative Tunga during the launch.
“These jerseys are not only contemporary in style, but also carry the quality, prestige and history of our club.”he added
The kits are part of Azam FC’s broader vision to position itself as one of Tanzania’s most professionally run clubs on and off the pitch.
Over the past few years, the club has invested significantly in both player development and its commercial footprint, including the expansion of branded merchandise such as replica jerseys, fan wear, and club-themed accessories.
Industry analysts see such initiatives as critical in growing football as a business in Tanzania. “What Azam FC is doing aligns with international best practices. Branding through official merchandise is not only about identity it’s also a revenue-generating model and a way to deepen fan loyalty,” said a Dar es Salaam-based sports marketing expert.
The jerseys are now available for purchase at Azam FC's official outlets and online platforms. They are expected to be in high demand as the club continues to mobilise its fan base ahead of a season where it seeks domestic glory and success in continental assignments.
Azam’s initiative also signals a growing awareness among Tanzanian clubs about the commercial potential of football merchandise and the importance of strategic branding in building sustainable clubs.