Airtel Tanzania has recently launched four new Airtel Experience Shops in key areas of Dar es Salaam to improve customer service and make its support more accessible to millions of Tanzanians.
The new shops are located in Sinza, Kawe, Mikocheni, Mwananyamala, and Magomeni.
The launch is part of Airtel’s plan to bring services closer to the people and offer reliable, face-to-face support to its over 20 million subscribers.
The official event took place at the Sinza shop and was led by Airtel Customer Experience Director, Adrianna Lyamba.
“This launch of Airtel Experience Shops reflects our ongoing commitment to ensuring that every Airtel customer has access to fast, reliable service wherever they are,” said Ms. Lyamba, speaking on behalf of Airtel Tanzania Managing Director, Mr. Charles Kamoto.
She added that the shop locations were chosen based on customer feedback and demand.
“Each of Airtel Experience shops has been strategically positioned based on customer feedback and service demand to provide convenience and quality care within local communities,” she said.
The new shops offer various services including SIM registration and swap, Airtel Money support for customers and agents, Home Broadband device sales like 5G routers and MiFi, Airtel Money PIN reset and account recovery, smartphone sales, and general customer service.
Ms. Lyamba also said the shops will help customers stay safe from fraud.
“Our goal is to ensure every Tanzanian can engage confidently and safely in the digital economy, free from the threat of online scammers. The launch of these shops also complements our efforts to address mobile fraud in the country in support of the government’s #SITAPELIKI campaign, as currently, we have managed to reduce mobile fraud attempts from 380/390 to 120,” she noted.
She said Airtel has also introduced a new tool to help customers avoid scams.
“To reinforce these efforts, we also launched the first-ever AI-powered Airtel Spam Alert-Kataa Matapeli service, which provides a real-time warning to customers not to act on suspicious messages, making them remain safe and vigilant. These shops are not only service points for our customers, they are also access points to opportunity, productivity, and inclusion,” she explained.
She explained that Airtel wants to offer service that is both efficient and personal.
She added that “We’re reimagining the customer journey by offering service that’s both human and high-tech. These shops were built to reduce wait times, cut travel distances, and meet customers where they are — both physically and in terms of their digital lifestyles.”
This expansion highlights Airtel Tanzania’s commitment to delivering services that are accessible, affordable, high-quality, and innovative.