By The Respondent Reporter
Johannesburg, May 2025 – Following a competitive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent.
This strategic partnership marks a major milestone in African marketing, bringing together two dynamic organisations with a shared ambition to deliver creative, data-driven brand experiences that resonate across diverse audiences.
The partnership will cover the following countries: Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar, with discussions ongoing in a few additional markets.
“This partnership is not only a win for Publicis Groupe Africa, but a testament to truly borderless, collaborative, and future-forward marketing across the continent. We deeply value Airtel’s confidence in our team and look forward to building something truly impactful together,” said Koo Govender, CEO of Publicis Groupe Africa.
Airtel Africa, a leading provider of telecommunications and mobile money services, operates with a clear purpose: transforming lives by connecting the unconnected, reaching the financially excluded, and bridging the digital divide across its footprint.
The company’s focus on innovation, inclusion, and accessibility has made it one of Africa’s most impactful brands.
Driven by a shared commitment to integration, creativity, and local relevance, Publicis Groupe Africa – together with its affiliate in Nairobi, The Partnership Africa – has brought together best-in-class strategy, creativity, storytelling, media, digital expertise, and data capabilities to support Airtel’s long-term brand goals.
With the strength of its affiliate network across the continent, this collaboration will enable the delivery of scalable, market-relevant campaigns while preserving cultural nuance and promoting local engagement.
This partnership signals a long-term commitment to transforming how Airtel Africa connects with communities and customers across the continent.