Tanzanians urged to explore local tourist attractions to drive economic growth

By Alfred Zacharia

Tanzanians have been urged to make the most of the festive season and holidays by visiting local tourist attractions to gain knowledge, enjoy themselves, and contribute to the national economy.

The call supports the ongoing efforts of the Sixth Phase Government, led by President Dr. Samia Suluhu Hassan, who has been instrumental in promoting tourism as a key driver of economic growth.

Speaking in Dodoma, Tanzania Tourist Board (TTB) Marketing Director Ernest Mwamwaja underscored appreciating the country’s unique and diverse attractions.

“This festive season is an excellent opportunity for citizens to explore our natural and cultural heritage,” Mwamwaja said.

He added, “We have introduced a special campaign called ‘End the Year Smart, Tour Tanzania’ to encourage domestic tourism. This initiative targets Tanzanians across all age groups and runs through January 10, 2025.”

TTB is collaborating with journalists to amplify tourism promotion efforts, aligning with the CCM 2020-2025 Manifesto, which aims to attract five million tourists.

These initiatives also complement President Dr. Samia Suluhu Hassan’s broader vision to expand the tourism sector and enhance its contribution to national development.

“Through media engagement, we aim to reach a wider audience, inspiring more citizens to visit and experience Tanzania’s attractions. It is vital for all Tanzanians to seize this opportunity and take pride in our nation’s unparalleled beauty,” Mwamwaja emphasized.