By Charles Mkoka
Innocent Kisole, a Bank of Africa Tanzania customer has emerged as the winner of an iPhone 15 Pro in the final draw of the bank’s digital campaign "Ingia B-Mobile, Toke na iPhone 15 Pro," held recently.
The draw took place at BOA’s headquarters in the presence of Irene Kawili, Senior Gaming Inspector from the Gaming Board of Tanzania. The campaign, which kicked off on June 11, 2024, ran for three months, giving customers a chance to win the coveted prize.
Fortunatus Joachim, BOA's Digital Product and Services Coordinator, expressed satisfaction during the event, saying, "As the campaign comes to an end, we are thrilled with the engagement and excitement it has brought to our customers, reflecting in the positive revenue growth."
Nandi Mwiyombella, Head of Marketing and Communications, announced that the bank plans to continue with more interactive campaigns, which will drive deeper customer engagement with BOA's products and services while offering exciting rewards.
The campaign highlights BOA's strategic aim to digitize its products and services, promoting financial inclusion and making banking more accessible to customers.