President of the United Republic of Tanzania, Her Excellency Dr. Samia Suluhu Hassan, has been recognized as a leading figure at the National Conservation and Tourism Awards (Serengeti Awards) for her strategic leadership in promoting the country’s natural resources and tourism sector.
At a ceremony held yesterday, January 31, 2026, at Mount Meru Hotel in Arusha, President Samia received the Special Visionary Leadership Award.
She was honored for her efforts in boosting tourism and conservation through initiatives such as the internationally acclaimed films The Royal Tour and Amazing Tanzania, as well as her work to secure funding for infrastructure improvements in protected areas. The award was received on her behalf by Prime Minister Dr. Mwigulu Nchemba.
Speaking at the event, Prime Minister Dr. Mwigulu Nchemba highlighted the positive impact of the government’s initiatives.
International tourist arrivals reached 2,097,823 from January to November 2025, an increase of 9.02 percent compared to the same period in 2024.
He also noted that the natural resources and tourism sector contributes about 21 percent of the national GDP, with tourism accounting for 17 percent and forestry and beekeeping four percent, while providing employment to nearly three million Tanzanians.
Minister for Natural Resources and Tourism, Dr. Ashatu Kijaji, commended President Samia for her strong leadership, which has strengthened conservation efforts and improved roads and airstrips in protected areas.
These developments have facilitated tourism and enhanced Tanzania’s international appeal.
The event also attracted international guests, including Manchester City fan Braydon Bent, who described Tanzania’s attractions, including Serengeti and Ngorongoro, and the hospitality of local communities as an unforgettable experience.
In his remarks, Prime Minister Dr. Mwigulu Nchemba emphasized the importance of continued collaboration between the government and the private sector, protecting the environment, ensuring economic benefits for communities living near protected areas, and promoting innovation and technology to boost Tanzania’s competitiveness in the global tourism market.
He concluded by reminding Tanzanians that peace is the nation’s greatest treasure and that everyone has a responsibility to safeguard natural resources for the benefit of present and future generations.