Tanzania is aiming to attract eight million tourists annually by 2030, a significant rise from the five million recorded in 2024/2025.
The government plans to achieve this through intensified promotional efforts and improved tourism services, both locally and internationally.
Speaking during the Ngorongoro Day celebration at the 49th Dar es Salaam International Trade Fair, Minister for Natural Resources and Tourism, Dr. Pindi Chana, said the target is aligned with the ruling party’s 2025–2030 manifesto and is achievable through collective national effort.
She noted that increased awareness from campaigns such as The Royal Tour and Amazing Tanzania has significantly boosted tourist numbers in recent years.
This includes not just international tourists but also growing interest from domestic visitors, especially during holidays and weekends.
“We are witnessing a shift—families, individuals, offices, and even church choirs are increasingly visiting protected areas. That’s why we are confident in reaching the eight million mark by 2030,” she said.
The minister emphasized that tourism remains a key economic pillar, contributing to job creation and the broader value chain across the country. She added that government initiatives are designed to ensure more Tanzanians benefit from the sector’s growth.
Highlighting the significance of celebrating Ngorongoro Day at the trade fair, Dr. Chana said it serves to promote domestic tourism and spotlight unique attractions.
The Ngorongoro Conservation Area Authority (NCAA) has already collected TSh269.9 billion in revenue for the 2024/2025 fiscal year—a sign of successful marketing and public engagement strategies.
“This revenue growth confirms the importance of sustained tourism promotion, and we as a ministry remain committed to supporting it,” she added.
TanTrade Director General Latifa Khamis said conservation and tourism are increasingly becoming top attractions at the fair. By July 11, the Ministry’s pavilion had already attracted 659,604 visitors, and the number is expected to rise by the fair’s close.
She also praised Ngorongoro as a unique destination due to its rare co-existence of humans and wildlife, which enhances its global appeal.
Senior Assistant Commissioner from NCAA, Mariam Kobelo, assured the public that the authority is committed to protecting the area’s cultural and historical heritage under the current legal framework, for the benefit of future generations.
The government’s plan reflects its broader vision to position tourism as a central force in Tanzania’s socioeconomic transformation.