The 49th Dar es Salaam International Trade Fair (DITF), popularly known as Sabasaba, has reignited interest in domestic tourism as residents from Dar es Salaam and Coast Region flock to the historic town of Bagamoyo to explore its rich cultural and historical heritage.
Driven by targeted awareness campaigns and special tourism offers at the Tanzania Forest Services Agency (TFS) pavilion, dozens of local tourists took the opportunity to visit key heritage sites in Bagamoyo including the centuries-old Kaole Ruins, the mysterious "Miracle Baobab," and the ever-flowing "Well of Wonders."
Visitors say the information they received at the TFS booth opened their eyes to the importance of preserving Tanzania’s cultural legacy and inspired them to experience it firsthand.
“I was curious when I heard stories about the Miracle Baobab, which is believed to prolong life when circled. Seeing it with my own eyes was a surreal experience,” said Agness Shayo, a resident of Dar es Salaam. “I also visited the Well of Wonders, which never runs dry, no matter the season.”
For many, the trip was not just about sightseeing, but also about deepening their understanding of Tanzania’s roots. Brigiti Mahanga, a student from St. Alicia Girls’ Secondary School in Visiga, said the experience brought her history lessons to life.
“We often read about these places in school, but visiting them helps you connect emotionally and intellectually. I wish more students had the chance to witness our heritage like this,” she said.
Speaking on the sidelines of the visits, Kaole site conservator Siyawezi Hungo confirmed a surge in domestic visitors during the Sabasaba season, describing it as a positive sign of growing appreciation for local heritage.
“We’ve seen a significant increase in Tanzanians coming to learn about their history. People are realizing that these sites are not just relics they are a living part of our national identity,” she said.
Bagamoyo, once a major trading port and mission center on the East African coast, holds a unique place in Tanzania’s history.
With structures and artifacts dating back more than 800 years, the town continues to attract visitors seeking to connect with the country’s past.
Tourism officials hope the momentum generated during this year’s Sabasaba will encourage more citizens to explore Tanzania’s historical sites and help drive sustainable heritage tourism across the country.