The Journalists Accreditation Board (JAB) has issued a formal warning to senior presenter and journalist Gisele Malinzi, widely known as Diva, over unethical conduct during her show Lavidavi aired on Wasafi Media.
The decision follows a review of her July 7, 2025, broadcast in which she reportedly pressured musician Ruta Maximilian Bushoke to reveal personal information live on air.
Speaking to the press in Dar es Salaam today, JAB’s Acting Executive Director, Advocate Patrick Kipangula, said the board took action after receiving complaints regarding the programme's content and how it was handled.
"After reviewing the matter and holding a consultative meeting with the presenter on July 14, 2025, the Board concluded that Diva had violated professional standards. She has been formally cautioned and advised to refrain from repeating such conduct,” Kipangula stated.
He emphasized that journalists and media practitioners have a duty to respect privacy and maintain ethical standards, especially in public broadcasts.
Diva acknowledged her mistake and expressed appreciation to the Board for its mentorship and guidance. She pledged to uphold journalism ethics and professionalism going forward.
“I am grateful to the Board for offering me direction and support. I take full responsibility for my actions and will ensure I remain committed to the ethics of my profession,” she said.
Despite the warning, the Board proceeded to issue Diva her official Press Card, confirming she had met the necessary qualifications.
However, the Board strongly urged her to maintain high standards of professional conduct at all times.
The Journalists Accreditation Board was established under Section 11 of the Media Services Act, Chapter 229, revised under Act No. 5 of 2023.
It is legally mandated to accredit qualified journalists, issue press cards, and monitor adherence to ethical journalism in the country.
Kipangula further reminded journalists, editors, broadcasters, photographers, and all content creators to act responsibly and ethically in their work, noting that professionalism is the foundation of public trust in the media.