By Alfred Zacharia
It wasn’t just business as usual at the 49th Dar es Salaam International Trade Fair, famously known as SabaSaba, when two of Tanzania’s biggest Bongo Flava stars, Chege and Madee, stepped onto the grounds, this time not just to entertain, but to inspire.
The duo, known for their energetic performances and streetwise lyrics, were in the company of none other than South Africa’s Prince Celipilo Ngobese from the KwaZulu-Natal royal family.
The three were on a mission. Their presence wasn’t only about celebrity buzz, it was about calling Tanzanians and foreigners alike to witness what the country has to offer in trade, innovation and branding.
Touring several pavilions, including the celebrated Made in Tanzania section, the trio was keen to push a bigger message: Tanzania is open for business, and it’s doing it with style, culture, and serious ambition.
Prince Celipilo didn’t hide his excitement. Clearly impressed by the diversity of local products and creativity on display, he pledged to brief his father, the king, about Tanzania’s strides in economic self-branding.
“Made in Tanzania is a great step towards improving Tanzania’s international trade and recognition. I’ll be a good ambassador for this,” he declared, hinting that a future royal visit could be in the works.
For Madee, the new Made in Tanzania logo was long overdue.
“We’ve been exporting products for years, but people couldn’t tell where they were from. This logo changes everything — now our products will be known both locally and beyond,” he said, encouraging producers to proudly use the logo to tell their Tanzanian story.
Chege took a different angle, urging parents to bring their children to the trade fair. For him, SabaSaba isn’t just about business; it’s a place where young minds can dream big.
“I wish I could bring my kid here to explore what’s happening. I hope other parents will do the same. Let children learn early how business and investment are done,” he said.
Chege reminded fans of his golden days with hits like Mwanayumba and Dar Mpaka Moro and other more, while Madee set the stage on fire with Goma la Manzese and Chama Kubwa.
The audience sang along, danced, and cheered, proving once again that music, when paired with a strong message, can move more than just bodies.
Their visit left a lasting impression, blending culture, commerce and entertainment into a single vibrant showcase. SabaSaba had its stars, and this time, they shone beyond the stage.
