Minister Jafo: Tanzania’s industrial dream depends on creativity protection


By Alfred Zacharia

The government has urged artists, creators, and stakeholders in Tanzania’s creative sector to register their works with a view to help protect their rights and allow them to earn income from their creations, especially in today’s digital age where art theft is rising.

The call was made by the Minister for Industry and Trade, Dr. Selemani Jafo, during the World Intellectual Property Day celebration held on May 21, 2025, in Dar es Salaam.

Dr. Jafo said that registering creative works is not optional—it is an important economic tool, especially for a country aiming for a knowledge-based industrial economy.

“Intellectual property is not just a legal certificate. It is an economic weapon in today’s world. If we fail to protect it, we lose income, jobs, and development opportunities,” Dr. Jafo explained.

He gave examples of Tanzanian artists who have turned their stage names into business brands. These include Nandy (Sha Sha), Juma Jux (African Boy), Diamond Platnumz (Chegu), Harmonize (Konde), Alikiba (Kiba), and Hamisa Mobetto (Mobetto Style Boutique). According to Dr. Jafo, these cases show how intellectual property can create legal earnings.

The minister also praised the efforts of BRELA and COSOTA for helping artists claim their rights. However, he urged both institutions to improve digital royalty collections from platforms such as Spotify, YouTube, and Boomplay. He noted that while many Tanzanian artists are gaining fame online, not all of them are making money.

“This is the time for COSOTA to focus more on tracking and collecting digital earnings. Our artists deserve proper payment. It is not only a legal issue—it is a matter of justice and ethics,” he said.

Dr. Jafo emphasized the need for cooperation among government institutions like BRELA, COSOTA, BASATA, and TCRA. He said the government is reviewing and improving intellectual property laws and joining global agreements to strengthen protection inside and outside Tanzania.

He also applauded the launch of the first-ever National Intellectual Property Awards (NIPA) by BRELA. According to the minister, the awards encourage innovation and recognize the role of creativity in national development.

“These awards are not just honors for innovators—they inspire new ideas that can help solve social problems,” he said.

For those who did not win awards this year, Dr. Jafo encouraged them to keep creating and to ensure their works are registered and protected to avoid illegal use.

The minister thanked WIPO and ARIPO for partnering with Tanzania in raising awareness and strengthening creative rights protection. He also urged artists to be ambassadors of peace ahead of the 2025 general election.

“There is no music or creativity without peace. Artists should be at the front line in spreading peace,” he noted.

The celebration brought together creators from various sectors who showcased their products, including clothing, artwork, technology apps, and renewable energy tools. Dr. Jafo toured the exhibitions and praised the high quality of creativity that reflects Tanzanian culture.

During his speech, Dr. Jafo also announced that Tanzania’s National Intellectual Property Policy is now complete. He said the policy will improve registration systems and support creative individuals in getting the value they deserve from their work.

“This policy is a national guide. We don’t want creators to suffer after working hard on an idea only for it to be stolen. We want them to benefit fully,” he said.

BRELA Chief Executive Officer, Mr. Godfrey Nyaisa, said that despite Tanzania’s music success on global platforms, the failure to register creative works remains a major problem.

“Many artists have not registered their work, and this causes big financial losses. Music is not just entertainment—it is a business that needs legal protection,” he said.

He explained that BRELA has expanded its services and artists can now register online. He added that intellectual property education continues in partnership with COSOTA, schools, and development organizations.

“There are older artists whose songs are still played today, but they do not earn anything because their works were never registered. This is a loss for their families,” Mr. Nyaisa added. 

He encouraged young people to use their knowledge to create products or services that help society and improve their lives.

The COSOTA Executive Officer shared that since 2001, over 3,200 music works have been registered, and more than 395 artists have joined. 

In 2023 alone, over Sh2.7 billion was paid to artists in royalties.

Still, he admitted that the numbers are low compared to the number of works produced every year. He called for stronger laws against intellectual property theft and better monitoring of creative content on platforms like YouTube, Spotify, and TikTok.

World Intellectual Property Day is marked every year to promote the importance of protecting creative works in achieving sustainable development.

This year’s theme was "IP and music: Feel the beat of IP," emphasizing the role of IP in supporting a thriving music scene.

Dr. Jafo closed the event by saying: “Tanzania’s path to industrialization needs brave creators who register and protect their work. Let us build a country that sees creativity as an economic and social treasure.”

  

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