Airtel Tanzania and Trace Awards partner to elevate African music

By Our Correspondent

Airtel Tanzania has announced its partnership with the Trace Awards and Summit 2025, set to take place at Mora Resort in Zanzibar from February 24 to 26, 2025. The collaboration was revealed ahead of the highly anticipated three-day event, which will celebrate Afro-music, innovation, and culture, bringing together some of Africa’s biggest music icons.

 Speaking at the official announcement in Dar es Salaam, Airtel Tanzania’s Marketing Director, Timea Chogo, emphasized the significance of the partnership in merging technology and entertainment to create new opportunities for young artists and digital consumers in Tanzania.

“The Trace Awards and Summit is a globally recognized platform that celebrates creative talent while driving digital connectivity in Africa. Our partnership aligns seamlessly with ‘SmartaWithData’, Airtel Tanzania’s campaign that empowers customers to make smarter data choices, manage their usage effectively, and enjoy seamless online experiences with greater control and value,” said Chogo.

She added that the collaboration reflects the shared vision of Airtel and Trace in providing young people with the tools and platforms they need to express themselves, connect with opportunities, and thrive in the digital era.

As part of the partnership, Tanzania will host the Trace Tour, following its successful stops in Kenya and other Airtel markets. This initiative promises an unparalleled experience for both artists and fans, further reinforcing Airtel’s commitment to enriching Africa’s entertainment and digital landscape.

“Data is a gateway to music, education, business, and entertainment,” Chogo noted. “With SmartaWithData, we are committed to helping our users maximize their data experience while staying seamlessly connected.” 

On his part, Trace East Africa Managing Director, Danny Mucira, highlighted music’s power in uniting cultures, noting that Trace has long been a champion of African music, talent, and culture.

“Music is a universal language, and alongside Airtel, we are creating real opportunities for emerging musicians by equipping them with the digital tools and audience reach they need to succeed in today’s world,” said Mucira.

Adding to the conversation, Serengeti Managing Director, Dr. Obi Anyalebechi, emphasized the event’s impact on Tanzania’s tourism sector, noting that it will draw global audiences and further position the country as a top travel destination.

“Tourism is a key pillar of Tanzania’s economy, and the goal is to increase annual visitors from 3 million to 10 million by 2030. Hosting an event of this scale will not only attract international guests but also boost Tanzania’s visibility worldwide, encouraging more travelers to explore the country and contribute to its growing tourism industry,” he stated.

The Trace Awards and Summit 2025, powered by Airtel Tanzania, is set to be a landmark event celebrating the intersection of music, culture, and digital innovation, with Zanzibar as the vibrant backdrop for this unforgettable celebration of African excellence.