In an ambitious new partnership, Radio54 African Panorama and Accelerate
Africa have joined forces to elevate African businesses and provide small and
medium-sized enterprises (SMEs) with broader exposure across the continent.
A press statement issued on November 12, 2024, says the collaboration will
allow Accelerate Africa’s affiliates to advertise and promote their campaigns
on Radio54 African Panorama at specially discounted rates, making it more
affordable for them to reach diverse audiences.
Radio54 African Panorama, a dynamic online radio station with studios and
broadcasters across Africa and its diaspora, is dedicated to amplifying the
African story through the voices of Africans. With a focus on African news,
current affairs, music, businesses, and talk shows, Radio54 provides a platform
where African voices can resonate worldwide, bridging continents and
communities.
Accelerate Africa (AA), a leading continental organization, is committed to
fostering economic growth, social development, and job creation across Africa.
By empowering startups, emerging SMEs, and entrepreneurs, AA supports the
African Union’s Agenda 2063 and the successful implementation of the African
Continental Free Trade Area (AfCFTA) to create the “Africa We Want.”
Gilbert Ewehmeh, Chairman and Continental Coordinator of Accelerate Africa,
shared his enthusiasm for the partnership, highlighting the critical role
visibility and market reach play in the growth of SMEs, which form the backbone
of Africa’s economy.
“One of the greatest challenges for emerging SMEs is scaling up and gaining
visibility. With this partnership, SMEs across the continent can meet and
overcome these challenges," he said.
Godfrey Madanhire, Chief Operations Officer at Radio54 African Panorama,
emphasized the alignment of this partnership with the AfCFTA’s vision.
"Our goal is to create a single market for goods and services across
Africa, and this collaboration with Accelerate Africa is a major step toward
achieving that vision," he explained.
"We are committed to supporting African businesses and driving economic
growth across the continent," he added.
Through this alliance, Radio54 African Panorama and Accelerate Africa aim to
provide extensive coverage for African business campaigns, offer special
advertising rates to Accelerate Africa affiliates, and foster the growth and
success of African enterprises through targeted marketing initiatives.
This partnership marks a significant step forward in the support and
promotion of African businesses, demonstrating both organizations’ dedication
to building a vibrant and interconnected African economy. Together, Radio54
African Panorama and Accelerate Africa are creating new opportunities to
inspire growth and redefine business support across the continent.
