Airtel Tanzania has handed over a brand-new Mazda CX-5 to Mr. Mohammad Raza Roshanali, the second winner of its nationwide campaign, “Mwaka Umenyooka na My Airtel Money App,” reinforcing its efforts to encourage digital financial engagement.
The ceremony in Arusha marked a significant milestone in the campaign, which incentivizes users of the My Airtel Money App to perform transactions such as sending and receiving money, paying bills, purchasing airtime, and topping up accounts.
Each qualifying transaction enters customers into a digital draw, with prizes ranging from vehicles to electronics and cash rewards.
Two of the three vehicles planned under the campaign have been awarded so far. The first car went to Mr. Shakuu Joshua, a 31-year-old taxi driver from Dar es Salaam, while the third vehicle remains to be claimed.
Additional prizes including Smart TVs, motorcycles, and cash continue to provide multiple opportunities for participants.
Speaking at the handover, Airtel Money Director Andrew Rugamba said, “The Mazda CX-5 handed over to Mr. Mohammad Raza Roshanali today represents more than a prize. It is a symbol of Airtel’s focus on creating value for our customers and promoting digital finance solutions that simplify daily life.”
He added that the campaign also helps familiarize Tanzanians with convenient, secure, and efficient mobile transactions.
For Mr. Raza Roshanali, winning the car is expected to bring both convenience and financial relief. The event underscores the potential of digital tools to transform everyday financial activities while rewarding loyal customers in a tangible way.
The campaigns like this serve both marketing and financial inclusion goals. By incentivizing regular use of mobile money services, telecom operators can increase transaction volumes, strengthen customer loyalty, and promote digital finance literacy, particularly in markets where cash remains dominant.
Airtel Tanzania emphasized that the campaign aligns with its broader strategy of customer-centric innovation.
The company aims to expand access to digital financial services while offering attractive incentives to encourage wider adoption, a trend increasingly observed across African mobile markets.
“The campaign demonstrates Airtel’s commitment to rewarding active customers and promoting digital financial engagement,” Rugamba said.
As mobile finance grows in Tanzania, initiatives such as “Mwaka Umenyooka na My Airtel Money App” highlight the role of digital tools in making financial transactions easier, while providing tangible benefits that reinforce consumer trust and participation.
