By Charles Mkoka
Recently released independent data from Nielsen revealed that during the 2023-24 season the Reds were the most-watched Premier League club globally, with audience of 471 million for all 38 league games.
The annual results show the Premier League season-on-season audience has grown by seven per cent, with the biggest growth of international markets in China (+373 per cent) and the USA (+42 per cent), including a (then) record live America of 2.28 million viewership for their game against Arsenal in December, 2023.
Nielsen is the global leader in audience insights, data and analytics to help shape the future of media with accurate measurement of what people listen to and watch.
The Reds’ which finished pre-season tour in the USA recently saw a record-breaking crowds watching them in action, on stadiums.
Against Arsenal, Liverpool played in front of 69,879 supporters in Philadelphia, a record crowd for football in that stadium.
When Liverpool faced Manchester United in South Carolina, 77,559 fans witnessed the game at Williams-Brice Stadium – the largest crowd to ever watch football in North or South Carolina.
This follows news that LFC was also the most-engaged club in the Premier League, ruling more than 1.5 billion fan engagements, and also the most-viewed on socials with 11.9 billion.
Recently, the club reached 10 million subscribers on YouTube marking officially the first Premier League club to reach this milestone, the number that overtaked our most YouTuber in Tanzania, Diamond Platnums over few k's