TANESCO is using sporting events to promote electric cooking, seeking to encourage more households to adopt cleaner energy while supporting Tanzanian athletes competing on the international stage.
The state-owned power utility demonstrated the approach at a boxing tournament held at The Super Dome in Masaki, Dar es Salaam, where it awarded Tanzanian boxer Kalolo Amiri Sh2 million and a modern Smart Pika electric cooker following his victory over Filipino opponent Kurta Pabular.
The awards, presented on November 13, 2026, were handed over by TANESCO Communications and Stakeholders Relations Manager Augustino Kasale, on behalf of the Managing Director.
Mr Kasale said the initiative was part of the utility's efforts to use public platforms, including sporting events, to raise awareness about the benefits of electricity as a clean cooking energy source.
"TANESCO continues to support sports in the country. We have presented these awards because we recognise the contribution of athletes who promote our nation. We are also using different platforms to educate citizens on the importance of using electricity for cooking, with the aim of increasing the number of people using clean energy," he said.
The electric cooker, which is designed to use less electricity, was included in the award package to demonstrate the availability of energy-efficient cooking appliances.
Beyond recognising sporting achievements, the initiative highlights the role that institutions can play in promoting behavioural change by taking public awareness campaigns beyond conventional communication channels.
For households, wider adoption of electric cooking could help reduce dependence on traditional cooking fuels, although affordability and access to suitable appliances remain important considerations.
Mr Amiri thanked TANESCO for supporting boxing and recognising the efforts of athletes representing the country.
"I sincerely thank TANESCO's Managing Director for recognising our contribution to sports. This gesture has given us more motivation to work hard and prepare for future fights, particularly those in which we represent our country," he said.
Mr Amiri defeated Pabular on points in an eight-round contest held as part of a tournament featuring several boxing bouts.
Foreign Affairs and East African Cooperation Minister Mahmoud Thabit Kombo was the guest of honour at the event.