Yas Tanzania has officially unveiled Yas Business, the new identity of its enterprise division, bringing together the company’s business connectivity and digital solutions under one unified brand.
This new identity reflects Yas’ strengthened focus on supporting enterprises, SMEs, and public institutions with advanced technologies that enable greater efficiency, resilience, and growth in an increasingly digital economy.
Through Yas
Business, customers will benefit from a growing portfolio of enterprise
solutions including SD-WAN, cloud connectivity, IoT services, managed
solutions, and Tier 3 Data Centre infrastructure designed to help businesses
improve network performance, strengthen security, support cloud operations, and
scale more efficiently.
Speaking
during the event, Minister of State in the President’s Office for Planning and
Investment, Prof Kitila Mkumbo commended
Yas for investing in enterprise digital infrastructure that supports Tanzania’s
industrialization and digital economy ambitions.
“Initiatives such as Yas Business play
an important role in accelerating enterprise productivity, innovation, and
digital inclusion across key sectors of the economy. Public-private
collaboration remains essential in achieving Tanzania’s long-term development
vision under Dira 2050,” said, Prof. Kitila.
On his part, Yas Tanzania’s Chief Executive Officer, Pierre Canton-Bacara said the introduction of Yas Business reinforces the company’s long-term commitment to becoming a trusted technology partner for businesses and institutions across Tanzania.
“Yas
Business brings together our enterprise capabilities under a stronger and more
focused identity that reflects our commitment to helping businesses unlock
greater performance, growth, and opportunity through reliable connectivity and
advanced digital solutions,” said Pierre.
He added that Yas remains committed to supporting Tanzania’s broader digital and economic transformation agenda by investing in infrastructure and technologies that drive innovation, productivity, and national progress.
In 18 months, Yas has also been
recognized among Africa’s strongest telecom brands and ranked among the Top 50
strongest brands in Africa, reflecting growing customer trust, strong business
performance, and increasing market confidence across the continent.
Yas Business supports key sectors including finance, logistics, manufacturing, education, and government services.
The initiative aligns with TVD 2050 and the DESF 2024–2034, contributing to digital infrastructure expansion, enterprise digitization, and productivity growth.
Backed by Tanzania's widest and strongest network, fibre and strong customer experience, Yas Business is uniquely positioned to deliver integrated enterprise solutions that securely connect and digitize operations across Tanzania, strengthen cybersecurity resilience, and accelerate cloud adoption.
