The Ngorongoro Conservation Area Authority (NCAA) has recorded a major milestone after surpassing its revenue target for the 2024/2025 financial year, collecting a total of TZS 269.9 billion significantly above its projected TZS 230 billion.
Commissioner for Conservation, Mr Abdul-razaq Badru, attributed the remarkable performance to the unwavering commitment and professionalism of NCAA staff.
He made the remarks during a working session with employees held on July 9, 2025, in Karatu, northern Tanzania.
According to Mr Badru, the majority of the revenue TZS 262.74 billion was generated from tourism-related activities. Additional revenue streams included TZS 3.7 billion from the Pololeti Game Reserve and TZS 3.27 billion from other Authority sources.
“This achievement is a clear reflection of our team’s dedication and strategic direction. We set a target, and not only did we meet it, we went beyond expectations,” he said.
The Commissioner also announced a sharp increase in tourist arrivals to the Ngorongoro Conservation Area, rising from 908,000 visitors in 2023/2024 to over 1.06 million in 2024/2025.
Further highlighting the Authority’s growing global reputation, Mr Badru applauded staff for their campaign efforts that secured Ngorongoro’s recognition as Africa’s Leading Tourist Attraction 2025 at the prestigious World Travel Awards, held on June 28.
Looking ahead, Mr Badru revealed that NCAA is in the process of crafting a five-year strategic plan aligned with Tanzania’s forthcoming Vision 2050.
The strategy will require each staff member to set measurable goals and will focus on sustainable conservation, enhanced tourism promotion, and infrastructure development.
The plan also prioritises the diversification of tourism products and investment in community development initiatives for residents within the conservation area.
“As we build on this momentum, we must hold ourselves to international standards offering high-quality services, embracing ethical conduct, and fostering internal cohesion. That is the path to global competitiveness and national transformation,” he stressed.
Ngorongoro, a UNESCO World Heritage Site, remains one of Africa’s most iconic conservation landscapes, balancing ecological preservation with cultural heritage and tourism-driven development.