Tanzania’s strategic efforts to diversify and elevate its tourism offerings have borne fruit, with Mwiba Lodge, a secluded five-star safari retreat in Meatu District, Simiyu Region, clinching the title of Tanzania's Leading Luxury Tented Safari Camp 2025 at the World Travel Awards (WTA).
The win, announced during the WTA Africa & Indian Ocean Gala Ceremony held in Dar es Salaam last week, marks a historic first for both Simiyu Region and Mwiba Lodge, which borders the iconic Ngorongoro Conservation Area and the Serengeti National Park.
Government officials and conservation partners have widely attributed this success to President Samia Suluhu Hassan’s bold tourism diplomacy agenda, including her globally acclaimed documentary "The Royal Tour", which repositioned Tanzania as a premium destination for high-end and cultural tourism.
“This recognition reflects the visionary leadership of President Samia in promoting tourism beyond traditional hotspots,” said Fauzia Hamidu Ngatumbura, District Commissioner for Meatu.
“Just a few years ago, few would have imagined Meatu could attract globally influential travellers. Today, thanks to national efforts, peripheral regions are receiving international acclaim.”he added
Mwiba Lodge’s triumph was determined through global public voting—demonstrating international tourist satisfaction with the property’s immersive safari experience, conservation model, and luxurious offerings.
“We are deeply honoured to receive this award, which speaks to the professionalism and dedication of our staff, as well as our strong relationship with the local community,” said Saraphina Albin Tengia, Manager of Mwiba Lodge. “This motivates us to continue setting new standards in conservation-led tourism.”
Operated under Friedkin Conservation Fund, Mwiba Lodge blends eco-conscious luxury with deep community engagement. Beyond hosting safari guests, the company has invested in education, healthcare, conservation infrastructure, and anti-poaching patrols in the Meatu area.
Local officials say the lodge’s approach has not only driven tourism revenue but also enhanced biodiversity protection.
“Mwiba supports school feeding programmes, funds wildlife security outposts, constructs staff housing, and sponsors students from the area,” said Joseline Mpelasoka, District Wildlife Officer representing the Meatu District Council.
The lodge’s presence has also led to a resurgence of wildlife, including elephants, lions, giraffes, and other iconic species, which now thrive in the corridor connecting Ngorongoro and Serengeti ecosystems.
Mwiba’s educational outreach includes field trips to Serengeti National Park and environmental education sessions in local schools.
“They’ve helped us curb poaching and environmental degradation by engaging youth in conservation from an early age,” said Byera Mwombeki, a teacher at Mwanuzi Secondary School.
For local residents like Juliana Masanja of Makao village, the lodge’s win is personal. “Tourists don’t just come here for the park they visit our communities, buy our products, and contribute directly to our livelihoods. This is what inclusive tourism looks like,” she said.
This year, Tanzania recorded a major breakthrough at the World Travel Awards, securing 27 accolades the highest in its history. These included 11 awards for government-led efforts, such as Best Safari Destination in Africa, Best Tourism Board, and Best National Parks.
Meanwhile, private sector operators claimed 16 awards, underlining a surge in investor confidence and Tanzania’s emergence as a leader in sustainable, luxury, and adventure tourism across the continent.
As the country continues to develop tourism corridors in lesser-known regions, industry experts say Tanzania is well positioned to compete with traditional safari powerhouses while promoting conservation and inclusive development.