Tanzania is using an international horticulture exhibition in Arusha to market its tourism attractions and attract investment, as the Government seeks to broaden the sector's reach beyond traditional tourism platforms.
Officials from the Ministry of Natural Resources and Tourism are showcasing the country's tourism opportunities at HortiLogistica Africa 2026, which has brought together stakeholders in horticulture, trade and investment from Tanzania and abroad.
The exhibition, being held at the TGT Grounds in Arusha, provides the ministry with an opportunity to engage international business communities, promote Tanzania as a tourism destination and highlight investment opportunities in tourism and natural resources conservation.
The ministry is also using the platform to promote conference and business tourism, an area with potential to attract international visitors, increase business activity and generate additional revenue for the economy.
By taking tourism promotion to an exhibition that brings together investors and business stakeholders from different countries, Tanzania is seeking to tap into networks beyond the conventional tourism industry.
The initiative also highlights the potential for closer links between tourism, trade and other productive sectors in attracting investment and expanding economic opportunities.
Tanzania's participation is part of broader efforts to strengthen the country's international tourism profile while encouraging investment that supports the sustainable development and conservation of its natural resources.