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The Ngorongoro Conservation Area Authority (NCAA) is intensifying efforts to showcase the conservation area's diverse tourism attractions, underscoring that the destination offers far more than its globally renowned crater.
The campaign is part of broader efforts to diversify Tanzania's tourism products and encourage visitors to spend more time exploring the country's natural and cultural heritage.
Speaking during a visit by Sweden's Acting Director for Africa at the Ministry for Foreign Affairs, Mr Dario Jovic, NCAA Principal Conservation Officer for Marketing, Mr Michael Makombe, said the conservation area features a range of attractions that complement its famous crater.
He said visitors can explore elephant caves, scenic waterfalls and other natural sites that provide opportunities for recreation and relaxation.
Among the attractions highlighted were the Empakaai and Olmoti craters, the Shifting Sands, Mount Lolmalasin, the Ndutu wildebeest calving plains, Amboni Caves, the Mbozi Meteorite and the historic Engaruka Ruins.
Mr Makombe described the Shifting Sands as one of Ngorongoro's most distinctive natural wonders. The crescent-shaped volcanic ash dune moves naturally by about 15 to 17 metres each year while maintaining its shape, making it a popular attraction for visitors interested in rare geological phenomena.
He added that local communities attach cultural significance to the site, with some believing the sands have symbolic value in strengthening relationships.
He invited Swedish tourists and other international visitors to experience the attraction and Tanzania's wider tourism offerings.
Beyond its landscapes and wildlife, Ngorongoro is also recognised for its cultural heritage. Mr Makombe said the Ngorongoro-Lengai Geopark is home to the Hadzabe and Datoga communities, who have maintained their traditional lifestyles and cultural practices over generations.
The NCAA says promoting attractions beyond the Ngorongoro Crater is aimed at broadening the visitor experience, supporting local communities through tourism and reinforcing Tanzania's position as a destination offering wildlife, geology, history and living cultural heritage within a single conservation landscape.
