The Independent National Electoral Commission (INEC) has urged digital content creators to take a leading role in educating and mobilizing citizens ahead of the General Election scheduled for October 29, 2025.
The call was made during a national meeting between the Commission and online creators held in Dar es Salaam on August 3, 2025.
INEC Chairperson, Justice of the Court of Appeal Jacobs Mwambegele, praised the growing influence of digital platforms and emphasized that creators should act as a bridge between the Commission and the public.
“We believe this collaboration will deepen, and we trust you will continue providing citizens with timely and accurate information on election developments while encouraging active voter participation,” he said.
Justice Mwambegele highlighted the critical role of digital media in reaching first-time voters and young audiences.
“Use your creativity—infographics, animations, short-form videos—whatever it takes to connect, clarify, and motivate. The Commission values your efforts in content creation and dissemination across social platforms, websites, blogs, and video channels,” he added.
According to INEC, a total of 37,655,559 Tanzanians have registered to vote in the 2025 election—an increase of 26.55 percent from the 29,754,699 voters registered in 2020. Of the total, 36,650,932 voters are from the Mainland, while 1,004,627 are from Zanzibar.
Women make up 18,943,455 voters (50.31 percent), while men account for 18,712,104 voters (49.69 percent). A total of 49,174 persons with disabilities are also registered, representing 0.13 percent of the electorate.
To serve all voters effectively, INEC has prepared 99,911 polling stations—97,349 in Mainland Tanzania and 2,562 in Zanzibar.
INEC Director of Elections, Kailima Ramadhani, called on digital influencers to uphold content credibility and responsibility in all their publications.
“Digital platforms are now the frontlines of public information. The speed and scale at which information travels demand greater responsibility. We urge you to fact-check, verify, and share only credible content,” he said.
He also encouraged them to support the Commission’s messaging by promoting the official election slogan: “Your Vote, Your Right—Come Out and Vote.”
Justice Mwambegele reiterated that the engagement was not meant to be a one-way session but rather a platform for mutual feedback.
“This meeting is not one-sided. It’s a two-way communication platform that allows you to share your experiences and help improve the implementation of electoral activities,” he told attendees.
As INEC prepares for the largest election in Tanzania’s history, the Commission hopes the collaboration with digital media actors will translate into informed citizens, higher voter turnout, and a peaceful electoral process.