Tanzania has made a bold statement on the global tourism stage, winning 27 out of 60 accolades presented at the 2025 World Travel Awards (WTA) the highest number by any single country in the Africa category during a landmark event hosted on home soil for the first time since the awards were established in 1993.
The awards, widely regarded as the Oscars of the travel industry, recognise excellence across the tourism, airline, hotel and hospitality sectors.
Tanzania’s dominant performance has elevated its profile as a premier travel destination in Africa and beyond.
The public sector was credited with 11 of the wins, including Africa’s Leading Tourist Board, awarded to the Tanzania Tourist Board, and Africa’s Leading Safari Destination.
Kilimanjaro International Airport earned the title of Africa’s Leading Airport, a first for Tanzania, underscoring growing improvements in air travel infrastructure.
The remaining 16 accolades went to the private sector, with local companies recognised for excellence in safari experiences, beach resorts, luxury hospitality and customer service.
Tour operators and hotels from across the country from Serengeti to Zanzibar were commended for offering world-class services that continue to attract international tourists.
Tourism stakeholders attributed the milestone to President Samia Suluhu Hassan’s proactive leadership. Her 2022 launch of The Royal Tour, a high-profile documentary showcasing Tanzania’s tourism assets to a global audience, was hailed as a turning point for the industry.
The President’s administration has since increased the tourism development budget, upgraded roads and infrastructure in conservation areas, and improved the policy framework for both local and foreign investors.
These measures have collectively revitalised the sector and improved the country's global competitiveness.
Speaking on the sidelines of the event, a senior government official said the awards were not only a vote of confidence in Tanzania’s tourism sector but also a sign of long-term sustainability.
“This recognition reflects our commitment to building a world-class tourism industry that benefits Tanzanians and protects our natural heritage. It is a proud moment for our nation,” the official said.
Tanzania’s strong showing at the WTA reaffirms its position as a regional tourism powerhouse and reinforces its strategy to promote inclusive and sustainable tourism as a key contributor to economic growth and employment.